Fashion news you may have missed (June 16 - 22)

The body mist boom, an "outsider" for Kering, Chanel's magazine launch, and FIFA's new luxury brand. Plus, your weekly Trend Report.

Jun 24, 2025

In case you haven’t heard — or honestly, smelled it — body mists are booming, and beauty’s biggest names are racing to catch up.

Body mists are having a high-fashion renaissance — and for good reason. Lighter, more versatile, and significantly more affordable than traditional perfumes, they’re dominating Gen Z’s vanities and shopping carts.

Glossier and Calvin Klein are the latest major beauty players to make bold new bets in the category. Glossier, long known for its “cool girl” aesthetic and cult-favorite fragrance Glossier You, is expanding its presence in body care with a new line of products: a body lotion, wash, and spritz in the brand’s sandstone scent, plus a brand-new fragrance, Orange Blossom Neroli. The products range from $28 to $35.

“Fragrance has been such a force of momentum for us,” Glossier CEO Kyle Leahy told Women’s Wear Daily. Last year’s launches of You Rêve and You Doux added $40 million in expected retail sales, according to industry estimates.

Yet while the original Glossier You remains the brand’s best-seller, the new body mists signal a shift toward accessibility.

“We always want to think about how we can connect to the consumers, where we have opportunity and insight that they may be looking for Glossier,” Leahy added. “Body mists are seeing incredible growth.”

On a parallel track, Calvin Klein is also chasing younger, scent-savvy shoppers. The brand's newly launched line of mists includes names like Cotton Musk, Nude Vanilla, Sheer Peach, and Silky Coconut. The collection is designed to feel soft, layerable, and emotionally driven — a far cry from the sharper, unisex identity of CK One or the romantic nostalgia of Eternity.

Even body mist giant Sol De Janiero is finding additional ways to cash in on the trend by reviving its fan-favorite Cheirosa 39 scent.

“The ‘39 club’ was a slow build. But it got to the point where, every day, my social team would be like, ‘There are more comments.’ And then we saw petitions,” Sol De Janiero CMO Tamera Ferro told Glossy. “We just felt like, ‘OK, we’re getting so many people asking for it, and really there is a gap there. So let’s bring it back. Let’s give the people what they want.”

Brands are embracing “tiered” strategies that allow them to play both ends of the pricing spectrum. Where fine fragrance remains a lucrative category, growth is increasingly coming from formats like mists, which offer more frequency of use and easier experimentation. In Calvin Klein’s case, body mists serve as an on-ramp for Gen Z consumers who may not yet be ready to splurge on a $100 eau de parfum — but will happily build a mist wardrobe that matches their moods, outfits, or TikTok trends.

The appeal goes beyond price. Mist as a format is evolving: many new launches include hydrating ingredients, double as hair or linen sprays, and come in thoughtfully designed packaging meant to live on vanities and in gym bags alike.

“Mist is not a concentration. It’s a concept and it’s a construction,” master perfumer Honorine Blanc told Glossy back in March.

And that construction is becoming more sophisticated by the day.

More fashion news

Reese Witherspoon’s daughter designed a collection for Bloomingdale’s. (WWD)
SHEIN remains fashion’s most polluting player, according to its latest sustainability report. (BoF)
The Fashion Workers Act, which aims to protect models from exploitation, is now in effect in New York. (BoF)
A new investigation found that shipments of unwanted old clothes from the U.K. and European brands are being dumped in a protected wetland conservation site in Ghana. (BoF)
A survey of vintage dealers found that 81% of full-time dealers earn below a living wage for their area, even those working 80+ hour weeks. (Pre-Loved)
A survey by BoF Insights found that only 12% of customers surveyed in the UK, Germany, France, Italy, and Spain cite trendiness as a top priority when shopping online. (BoF)

Beauty

E.l.f. Beauty rolled out an interactive Pinterest partnership driven by the popularity of color analysis. (Glossy)
The most popular teen skin care routines posted on social media contained an average of 11 potentially irritating active ingredients, according to a study published this month in Pediatrics. (WaPo)

Luxury

Kering hired Luca de Meo as its new CEO, a “fashion outsider” who navigated his automotive brand Renault out of financial turmoil. (Kering is now in a similar situation, having lost more than 75% of its market value since 2021.) (BoF)
A survey by Agility Research and Strategy found a “sharp deterioration” in luxury spending intention amongst the wealthiest consumers, and across income groups, in the first half of the current year. (WWD)
Francesco Risso will exit Marni after a decade as creative director, making it the third OTB fashion brand out of five to change designers this year. Swedish designer Ellen Hodakova Larsson is rumored to be his replacement. (W, Open Thread)
Prada CEO Gianfranco D’Attis will also exit at the end of the month. (Reuters)
Giorgio Armani, who is 90, will be absent from his upcoming Milan Men's Fashion Week shows for the first time in his career as he is "recovering at home," according to a statement. (WWD)